MarcommWise
Marketing communication information, tips, hints and resources. It includes marketing communications articles, resources, book reviews, glossary and vendor directory. [QuickView]
The Naming Newsletter
A quarterly electronic newsletter on the strategies and tactics of naming. Published since 1997. Contains more than 40 articles, clearly indexed and easily downloaded. [QuickView]
The Naming Worskhop
The Naming Workshop is a one-day, on-site program tailored to your naming needs. Five hours of ideational exercises lead your team to hundreds of... [QuickView]
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing [QuickView]
10 Commandments of Power Positioning:
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FrontierMI Marketing Library
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Hourglass Positioning Method
Mark E. Smith, Positioning Consultant. Developer of the Hourglass1998 Method & Chart [QuickView]
Market Positioning
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Market Positioning Studies
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The Naming Workshop's Naming Newsletter
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Barry Feig's Center for Product Success
We determine the best presentation for your products and services, define the best markets for them, and develop key positioning and market strategies that work. [QuickView]
OnlyMarketing
Learn proven techniques in consumer marketing, product positioning, strategic planning and creative execution, through tutorials and examples. [QuickView]
Poole-Adamson Research
Unique all-media, multi-lingual Advertising pre and post testing and a useful newsletter on trends in advertising effectiveness. Brand Positioning development as well as conventional... [QuickView]
Positioning Guidelines
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Positioning Resources
You have a great brand and a great product... but is it positioned correctly? Here are guides on how to handle the positioning of your product. [QuickView]
Relationship marketing
Relationship marketing experts in analysis, strategy, interactive marketing and technology solutions to help clients initiate and build profitable customer relationships. [QuickView]
Social Marketing
Novartis Foundation for Sustainable Development (NFSD) article: products and elements of social marketing... [QuickView]
Sun Tzu's Art of War
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