British sports officials have projected that the country's athletes inBeijing will bring home the most medals at an Olympics since 1920.

UKSport said Wednesday they believe British athletes should win around 35medals, including 10-12 gold. That would work out to eighth place inthe medals standings, two spots higher than their 10th place finish atthe Athens Games in 2004.

The country's strongest showings areexpected in cycling, athletics, sailing and rowing, with 19 medals fromthose four disciplines.

UK Sport chief executive John Steelesays the targets are "ambitious." He believes the way Britain performsagainst the 2008 targets will demonstrate how close it is to reachingthe long-term goal of fourth place at the 2012 London Games.

Some information for this report was provided by AFP and.